Pay Per Click Advertising

Why Pay Per Click?

A lot of businesses today are using pay per click ads to get noticed. What makes PPC so popular? Like many business decisions, the bottom line is the bottom line. Advertising can get expensive, and with ppc ads you only pay for users who are interested enough to click through.

A great aspect of pay per click is that you can guarantee you stick to your budget. Most will remove your ad from rotation when you reach a budget maximum. When your advertising budget is tight, it is important to make sure every dollar spent is actually reaching a potential customer.

Link Building for Beginners

Link building is a major weakness for a lot of web sites. Everyone wants their web page or blog to be a hit, but getting attention can be hard. There are billions of other people out there competing for site views. Keywords tend to get a lot of attention, and the right terms in the right density are certainly important, but that isn't the only way to increase your web presence.

One of the most significant ways to drive traffic to your website is through link building. Search engines have pretty complex algorithms that determine how high up you rank on the results page. If you aren't on the first page, you might as well not be listed.

Why Search Engine Optimization Matters

Getting your website top in search engine result is potential for business, yet very few achieve that goal, reason why they achieve top results, is that their websites have been optimized in a way that various search engines identify the content as per the keywords in the search parameters.

When a potential customer gets online, they often don't care who they end up buying from. They are looking for a decent price and an easy buying process. Even customers who have bought from you before aren't likely to work too hard to find you. If you want to succeed as an online business, you need three things: a memorable name, a great product, and good internet visibility.

Choosing a name is important. You want customers to remember who you are without getting you confused with competitors. It's certainly important that your business name is not insulting or offensive. The online business world brings you into contact with all languages and cultures, so if you are planning on international sales keep this in mind. Selecting a name that is easy to remember and spell is critical. You don't want customers flocking to a competitor with a similar name, or unable to find your website due to a "cutesy" spelling.